Making a viral hit: the slow death of the three minute song
Today’s media landscape has prioritised short form content and, ever since Doja Cat’s ‘Say So’ became one of the most popular viral hits from TikTok, artists have attempted to follow suit. When PinkPantheress dropped 90-second tracks that shot up the charts and flooded TikTok, it wasn’t an outlier—it was a signal. Songs that once took their time to unfold now now have mere seconds to capture attention. As a result, the classic three-minute pop song is quietly disappearing. For decades, […]
